Kevin Batory

SIMULATE
SIMULATE is a food technology brand on a mission to upgrade the world's food system. The company's simulated, plant-based products offer a sustainable alternative to some of our favorite animal-based foods. In 2019, the company launched Nuggs, the most advanced chicken nugget simulation on the planet. Since that time, their sales, retail footprint, and product portfolio has rapidly grown.

We worked with SIMULATE to refresh the brand. We defined the visual and verbal rules to support and create consistency as the brand expands its offering into new categories across grocery store shelves.