QUICK HITTERS
THIS IS A COLLECTION OF WORK, FEATURING WORDS, IDEAS, AND CONCEPTS I AM PROUD TO SHOW OFF AND HAPPY TO TALK ABOUT, BUT NOT WORTHY OF A FULL PAGE. (ALSO I DON’T KNOW WHAT I’M DOING WTH THIS TYPE YET) WIP (:
INFATUATION
The Infatuation is the go-to platform for restaurant recommendations. They never miss. We partnered with them to refresh their brand, designing a voice-forward visual system for a new era of dining. While working on the brand, a campaign emerged. Expert Restaurant Recommendations for Every Situation.
Heywear
Heywear is a one-stop optical shop. With the promise of an exam and prescription eyewear in 30 minutes, it is positioned to make the industry more transparent and accessible. Our branding celebrates both sides of the experience, bridging the gap between the technical process of optometry and the gift of self-expression.
Outstanding Foods
Outstanding Foods is a "better-for-you" snack company that is "reinventing junk food" to be healthier and more nutritious than the current options. We worked with Rob Dyrdeck and the team at Outstanding Foods to refresh their visual and verbal brand to be more appealing, delicious, and fun.
SLAY
Slay is a "better-for-you" bug spray made from naturally derived active ingredients. We built the brand from scratch, naming, designing, and writing the verbal identity with key brand messaging.
QAIQAI
She was just a doll until she became an internet icon. What started as a symbol of inclusivity and inspiration for Serena Williams and Alexis Ohanian's daughter, Olympia, Qai Qai quickly took the internet by storm with her boss energy and impressive dance moves. With over 3.3 Million Tik Tok followers, Qai Qai has grown from a baby doll to a larger-than-life personality that brings joy and inspiration in every post. We partnered with the team at Invisible Universe to build a brand for her retail debut.
DAVID DOBRIK’S $100K PUZZLE
The David Dobrik $100K Puzzle was a 500-piece QR code puzzle. Upon completion, the QR code could be scanned via phone, revealing a cash prize ranging from 1¢ - $100,000. Every puzzle had some cash prize, but only one was worth $100,000. We did the packaging, website, and launch campaign, which was a meme-forward Instagram page.
RELATABLE COMPANY
We worked with meme mogul Elliot Tebele, aka FuckJerry, to create a parent brand and website to house their games (like What Do You Meme?) and other novelty products.